Samstag, 10. März 2012

University of Incheon


Dept. of French / Dept. of German / Europe Trade
From April to the end of May 2012, on Wednesday afternoon, the University of Incheon organizes presentations with various representatives of the EU established in Korea. The purpose is to gather various expatriates to discover the potential of European companies and institutions, their presence here in Korea, and the good and bad of being a European in Korea.
Furthermore, our students are interested to learn what requirements and skills are needed by European companies to get an internship or a job.
Thus during three month, guided by motivated students, different companies and institutions are invited to visit us and briefly introduce themselves, respond to the students questions, and have an enjoyable experience presenting their homeland and their objectives in Asia.
The atmosphere of these presentations is meant to be very pleasant for all of us, and to celebrate your participation properly you are invited to enjoy a dinner afterwards at the University restaurant.
Our students are studying German or French and European Trade. English skills are required. Most of them are in the 3rd or 4th academic year. Also our international exchange students can participate in this class.
In order to graduate, each group of students supervising one of the seven delegations will have to make a presentation and remarks on this website.
Prof. Michael Menke mmenke@hotmail.com
Prof. Johann Blondeau blondeaujohann@gmail.com

Class-Schedule

Classes on Wednesday! (3 – 6 pm, Room 502, College of Humanities)
Company or Embassy-Presentation starts usually at 4 pm - Guests are welcome!
Language is English!

March 1st
Introduction
March 7th
History of Korean-European relation
March 14th
European Companies (in Korea)
March 21st
Intercultural Aspects

March 28th
How to make a Power Point Presentation

April 4th
Letter of Application, Job-Interview, Internship

From now on together with the French class “Europe Trade Practice”

April 11th

no class, parliament election day
April 18th
BMW Automotive (Germany), Dr. Hans-Christian Bärtels, CFO & Vice-President, Begin: 14.00, room 502
April 25th
LSG Sky Chefs, Airline-Service, Incheon Airport (Subsidiary of Lufthansa German Airlines)
Excursion, Mr. Gareth Lycett, President - Meeting Point is University Kindergarten (near Global Cafe Tower) at 14.50!
May 2nd
CEGEDIM Pharmacy (France), Mr. Julien Masson, Account Manager
May 9th
MANDO-HELLA (car electric), Songdo (Korean-German joint venture)
Excursion, Mr. Markus Stehle, COO
May 16th
Embassy of SPAIN, Mr. Jose Garcia, Commercial Attache

May 23rd
HERAEUS precious metal technology (Germany), Mr. David Lesens
May 30th
LUXEMBLISS, Swiss Watches, Mr. Frederic Weber, CEO / PULL-IN Underwear (France), Mr. Christophe Muser

June 1st (Friday)
Final Remarks

June 6th
no class (Holiday)

BMW-Korea


On April 18th we had a visit from Dr. Hans-Christian Bärtels, CFO & Vice-President of BMW-Korea.

BMW was founded on 1917 in Bayern, Germany. They make an automobiles and motorcycles. They have many employees all over the world.
First time in our class, Dr. Hans-Christian Bärtels, CFO and vice president of BMW Korea, make a presentation about BMW's new technology such as hybrid and BMW's new cars, i8 and i3 that are electric cars. End of the presentation, students had asked him various questions such as BMW's internship and hybrid technology.
Second time we made a presentation about BMW's history, product, and CSR. BMW have a long history. But BMW Korea has a short history than Headquarter. BMW Korea was established in 1995. And BMW Korea has a lot profit in Korea automobile market. BMW have made various products such as 1, 3, 5, 6, 7 Series and GT model and so on. Rolls-Royce and Mini are BMW' subsidiary. BMW Korea did a lot of activity, BMW Europe Management Center, BMW Apprentice Program. And they founded the BMW Korea Future Fund, a foundation, for the first time in Korea. They have rivals in Korea such as Mercedes Benz, Hyundai, KIA, Toyota and so on.
 

LSG Sky Chefs / Incheon Airport

On April 25th we visited LSG Sky Chefs at Incheon International Airport. Mr. Gareth Lycett gave us some explanations about the company, about intercultural aspects in business. Later we had a tour through the company.

About LSG Sky Chef
 
PART 1. About LSG
 
The LSG Sky Chefs group is the global leader in airline catering and the management of all in-flight service related processes. In 1942 American Airlines created Sky chefs, a wholly owned airline catering service based in AG. The Chief Executive Officer of LSG is Walter Gehl The group consists of 148 companies with 194 customer service centers in 52 countries. In 2011, it produced about 492 million airline meals for more than 300 airlines worldwide. LSG Sky Chefs' parent company, LSG Lufthansa Service Holding AG, is headquartered in Neu-Isenburg, Germany. LSG Sky Chefs acquired its comprehensive and in-depth knowledge of the in-flight service management business through almost 70 years of experience. The company was formed after the takeover of Sky Chefs, American Airlines' former catering subsidiary, by Lufthansa’s catering division Lufthansa Service GmbH. Through its catering expertise, LSG Sky Chefs has developed specialized skills in the planning, implementation and management of all processes related to in-flight services. That includes the design, development, procurement and logistics related to in-flight services equipment. As a logical extension of its capacities, LSG Sky Chefs has also begun a successful incursion into adjacent markets, such as train, school and healthcare catering as well as retail.
 
CEO of LSG
Walter Nikolaus Gehl assumed office as Chief Executive Officer of LSG Lufthansa Service Holding AG (LSG Holding) on March 9, 2005. He holds responsibility for Human Resources and the Corporate Functions Strategy, Communication and Marketing, Legal and Corporate Affairs including Compliance as well as for Internal Audit.
  
PART 2. Customers
Customers mean affiliated company.
On the global market where one size does not fit all.
LSG Sky Chefs offers its customers unique solutions regardless of location and size. Here are some examples of our innovative partnerships:
 
Czech Airlines
LSG Sky Chefs ensured a positive brand experience for passengers by creating in-flight service concepts tailor-made to Czech Airlines' specific needs and characteristics.
 
TAM
LSG Sky Chefs and TAM Airlines have worked together on service concepts and the development of creative menus and have now taken a step forward to providing tailor-made equipment and logistics solutions.
 
Qantas
 
Alaska Airlines
Alaska Airlines was looking for alternative ways of doing business. Together LSG Sky Chefs and Alaska Airlines developed a new service model that reduces costs while maintaining a high level of quality and service, ultimately ensuring passenger satisfaction.
 
Lufthansa
For more than a decade Lufthansa has worked with LSG Sky Chefs to handle all aspects of its in-flight services. Together we oversee everything from service, planning and loading activities to managing the airline’s entire in-flight supply chain.
 
Asiana Airline
Asiana Airline is the best customer of LSG Sky Chefs Korea. About 90% of LSG Korea businesses are catering to Asiana. LSG Korea offers not only cater but also everything in-flight service.
 
7-eleven and GS25
LSG Korea supplys goods to 7-eleven and GS25. They delivery goods to in-flight service or such like it.
 
 
PART 3. Catering service
LSG tries to serve localization of food, for example, 비빔밥, 야채쌈밥, 잡채밥, and 갈비.
For serving Premium customized meals and Diversification of Food to customers, LSG has developed a star chef program for making special local food. Lsg sky chefs korea scouts 박효남chefs, who is world-famous man. They make high quality food and change menu every 2 month to provide with many kinds of food.
Currently, star chef program is used in India, Japan, China, Singapore, Thailand, the Middle East, America, South America and Korea.
LSG sky chefs partners with more than 300 airlines worldwide and operates almost 200 customer service centers in 50 countries, producing around 460 million meals a year.
The airline carriers served by LSG Sky Chefs can vary from airport to airport, but some major customers are Lufthansa , American Airlines , Delta Air Lines , Asiana Airlines , Swiss International Airlines , United Airlines , Alaska Airlines , Korean Air , Finnair , and Aeroflot
Airport lounge service
Lsg also provides customers with Lounge service. They seek one-stop-shop lounge service, which means without constraint of space and time. And for understanding customer’s needs, they try to serve High-Quality service and every aspect from food to shower facilities and laundry.
Non-airline Catering
 
LSG is known as the world's leader in airline catering but they are also working with customers outside the aviation industry, providing high-quality catering and logistics services. For example, LSG Sky Chefs Industrial Catering division in Hong Kong supplies meals to the Hong Kong school district and in the United States LSG Sky Chefs partners with 세븐일레븐providing them with freshly made sandwiches, salads and wraps. In Scandinavia LSG Sky Chefs partners with Swedish Railways on buy-on-board services for the rail company's passengers. In Germany and other countries LSG Sky Chefs also caters hospitals and other healthcare facilities.




CEGEDIM



On May 2nd Mr. Julien Masson, Account Manager of CEGEDIM Korea visited us. His company works on contacts between pharma-industry, doctors and hospitals.

Mando-Hella

Mando-Hella is a joint-venture between a Korean and a German car-electric company. The plant is located in Songdo, near our university. Mr. Markus Stehle showed us the factory and gave us some information about Mando-Hella.

Mando-Hella was made by Halla Grup, Mando, and Hella Group in German as a joint venture.
Mando-Hella is a company making auto-components and the sales record of Mando-Hella was 130.9 billion won, 1309억원 in korean, last year.

Let’s moving to the next which is the history of Mando-Hella.
In October, 2008, Mando-Hella was conluding joint venture agreement, and in the same year, Mando-Hella established in Mando-Hella in November.It was august in 2009 that the plants of Mando-Hella in Songdo was completed.And from 2010, it was starting mass-produce.

The next part that I will tell you is about product of Mando-Hella.
As I said before, Mando-Hella is a company making auto-components and the main products of the company are ECU, SENSOR, and DAS. ECU is a device that controlls brake or steering of vehicle. And Das is a device to assist drivers in driving and it means Driver Assistance System.

The last one that I am telling you is about competitors of Mando-Hella.
Mando-Hella is a local company focusing on only Korea. Therefore, the competitors of Mando-Hella are korean companies.

From now, I will introduce you a German company HELLA.
Hella develops and manufactures lighting technology and electronics products for the automotive industry, and operates one of the world’s largest aftermarket organizations for vehicle parts and accessories.

I prepared some of numbers about Hella.
Over 100: Hella is partner of the automotive industry and the aftermarket for over 100 years.
70&30: Global family-owned company with 70 locations in more than 30 countries.
25000: More than 25,000 employees worldwide, thereof 3,800 in Research & Development.
50&100 : Hella is one of the top 50 automotive suppliers in the world and ranks among the 100 largest German industrial companies. In addition, with sales of € 4.4 billion in the 2010/11 fiscal year.

1899: Hella is born - the company "Westfälische Metall-Indutrie Aktien-Gesellschaft" is formed.
1908: Hella trademark created
1961: Hella breaks out on the international stage - founding of their first factory abroad, in Australia.
1992: Hella founds first affiliate in Eastern Europe
2008: The Industries division introduces its first project: LED street lighting
Joint Venture with Mando
Today:

HELLA is a globally positioned, independent family-owned company. 25,171 employees are working for Hella at 70 locations in more than 30 countries.

Hella Group: Regional market coverage by end customers FY 2010-2011. Hella improves continuously the regional diversification and benefits from global economic growth in emerging markets.
Hella's sales have averaged 8% growth per year since 1990.
Hella now generates 23% of sales in Asia and 18% in the Americas. Around the globe.

Sales in bn. Euro 4.4 = 4 4,000억유로 = 6,500
HELLA divides its business into the Automotive Original Equipment and Aftermarket segments.
-Automotive: Sales of €3.2 bn.
-Aftermarket: Sales of € 1.2 bn.
(Ebitda:income before interest and taxes and depreciation and amortization have been subtracted.




Embassy of Spain



On May 16th Mr. José García from the Spain Embassy vitited our class. Mr García is Commercial Attaché and explained us the trade between Korea and Spain.


Why Spain in South Korea?
Because currently the 15th World economy with aits GDP per capita of 26,000$ and its leadership in sectors as consumer electronics, telecoms, automotives, make possible the success of Spanish companies that are developed in those fields. The geographic position of the country is also important when developing relationships with China and Japan.  
Moreover, the number of alliances between Spain and Korea is increasing more and more. Mainly because Spain, as the graphic shows has not many relationship in trades and the % of  exports and imports is quite small.
Spanish objectives in Korea.
Spanish Commerce Chamber in Korea develops actions in order to get some objectives as improving the image of Spain and Spanish products, promoting our quality food products, increasing sectors considered as a priority in South Korea or supplying both-side investment.
Opportunity sectors in Korea
There are some sectors recommended to be in by the Spanish companies. Traditional sectors as wine, education and naval construction; and new sectors as renewable energetic sector (where spain is highly developed), automotives and complementary devices and nanotechnology. 


Spanish Companies in Korea

Automobile Component 
In this field, Spanish companies are sucessful because there are many special components that are really complex to design or need a qualify when building, and  Japan and China are not able to make them. Companies like Galol, S.A., Gestamp, Grupo Antolin, Ap-plus Idiada are some examples if this.
Industrial Electronics
Fagor it’s one of the most important Electronics companies in Spain, and their industrial or domestical products are slightly getting into Korea’s companies and homes.
Industrial Software
This is a really particular sector in which a company like Lantek has a particular success. They build software for iron-working machinery, and we have to say that they already have more than 1000 clients just in South Korea, companies like Hyundai, Daewoo or Mirae are using their products.
Aeronautical Engineering
EADS-CASA it’s an Spanish aeronautical company that is introducing their aircraft models into South Korean army. One example of it is the C-295M aircraft as you can see it below.
Medical Instruments Industry
Because of South Korean hospitals politics, Werfen Medical IL LTD positioned as an important reference with their surgical and medical instruments.
Textile Industry
As you can find it all around the world, INDITEX, S.A. have establish in Korea with many of its brands. Zara, Mango, Adolfo Dominguez and a long etcetera can be seen around Seoul, Busan, and almost any other big city in Korea.
Banks
This is a curious point because, BBVA bank has been the first bank who opens a branch in South Korea after the international crisis, which is an important move for Spain, cause shows to the world that we are going further, step by step.
Spanish Traditional food
As we all know, our traditional food it’s well-known all around the world, because of its quality and its amazing taste. Some companies like Grupo Vegajardin, S.A. has been homologated as Korea and Japan’s Spanish food official importer, which is more than an honor to this companies. Now, Serrano ham, lomo or Spanish cheese are possible to be found in eastern Asian markets.
Spanish Wine
There is a special mention to our wines, because, it’s more than a tradition, it is a way of thinking and even an art. There are thousands of Spanish wines and each one tastes different. There are tasting courses for learning about them, and each one has its own meal to accompany with. Next 10th of June, there will be a Spanish wine exposition in Seoul for those that are interested on it and they want to taste it.

____________________________________________________________________________
South Korea to Spain.

 Spain is an attractive country. Its first economic sector is the tourism. Spain receives a lot of tourists every year.
 Spain is an attractive market as well, that´s why many companies decide to invert in Spain. Why is so interesting?
Spain population is around 47 million of people, so there are many consumers who are going to demand products.

GDP per capita, current prices (euros, 2009) = 22.889 euros
(31.930 USD, USD / EURO 2009 = 1,395), that means its domestic market has a high purchasing power.
Imports/GDP = 19,8% → almost 20% of GDP is cause by imports, that means Spain is a good example of open economy, so Spanish economy has  increased strongly its demand and production.
1- Industrial technology is the first one. South Korea inverts a lot of money in investigation, growth and innovation. Spain imports a lot of industrial technology from South Korea.
2- Information and telecommunications technology is the second one. Samsung or LG are the best examples of how Korean companies have been introduced in Spanish life.
3- Chemical industry is the third one.


Hyundai in Spain
When Hyundai was consolidated in many counties, started on March 1, 1992, with the opening of 18 dealers its bussines in Spain successfully.
They adapted really quickly and well to the Spanish market, one evidence of this: Models i30 and i35 have been selected as Best Car of the Year in Spain in 2008 and 2011.
Offers and promotions adapted to the Spanish market, they let you buy a car and start to pay one year after you buy it.

HANJING SHIPPING
Hanjin Shipping is Korea’s largest and one of the world’s top ten container carriers that operates some 60 liner and tramper services around the globe transporting over 100 million ton of cargo annually and has its own subsidiaries dedicated to ocean transportation, terminal operation, ship management, ship repair…
Actually working in the most important port in the south of Europe: Algeciras.
As you can see in the map Algeciras is very close to Africa, only 14 kilometers, and situated in very good strategic point in the middle of the Mediterranean sea and the Atlantic ocean.
Hanjin Shipping paid 374 million Euros for stay in Algeciras port.
They have their own terminal for work freely.
They choose Algeciras port because is the main gateway to entry to Europe from Africa.
Now that they are in Europe they are trying to create a eco-friendly image  because in the European union exist some laws (not enough in my opinion) that protects the natural environment.
Their own terminal in Algeciras has every year millions of benefits and due to the success of this company in Spain the last news that we have is that there are another Koreans companies trying to go to Algeciras and stay there.